Exhibition tour with Juuso Westerlund

In conjunction with the opening of the exhibition New Standards Saturday June 8th, photographer Juuso Westerlund will do a short exhibition tour. The event will last approximately 30 mins and be in English.

Saturday June 8th 2024 at 2PM
Free entry

Puutalo Oy!

New Standards tells the story of Finland’s possibly largest yet relatively unknown design successes: prefabricated wooden houses.

From 1940, the business venture Puutalo Oy produced arracks, buildings and schools for export to countries as diverse as Argentina, Central Africa and Great Britain.

About the Exhibition

In 2019, photographer Juuso Westerlund was commissioned to photograph existing Puutalo houses in Colombia, Denmark and Finland. 

Westerlund’s photographs show how the houses today, but are also portraits of today’s inhabitants, from the bodybuilder selling vitamin supplements in Barranquila, Colombia to the elderly lady in Århus, Denmark who demonstrates the hair drier she has used in the same home for decades.

In New Standards, Westerlund’s images accompany archival material related to Puutalo Oy – imcluding drawings, photographs and advertisements – that illustrate the ambitions of the post-war period, reveal new design innovations and illustrates how different building types were modified for different climates and cultural contexts. 

Opening Day Programme:

14.00: Short exhibition tour with photographer Juuso Westerlund.
Approximately 30 mins, in English, free entry.

Opening led by Marianne A. Olsen.
Director at Archinfo, Katarina Siltavuori, will say a few words before a panel discussion between curators Laura Berger and
Kristo Vesikansa and photographer Juuso Westerlund. Moderator: Marthe T. Fjellestad, curator at Perspektivet Museum.

Approximately 1 hour, in English, free entry

See the exhibition whilst listening to tunes provided by DJ Hasto.

New Standards was commissioned and produced by Archinfo for the Pavilion of Finland at the Biennale Architettura 2021 in Venice. Original idea and curatorial work by Laura Berger, Philip Tidwell and Kristo Vesikansa.

Marthe Fjellestad and Mari Hildung have produced the exhibition for Perspektivet Museum.